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ENT609 - Marketing and Finance for Entrepreneurs

ENT609 - Marketing and Finance for Entrepreneurs

Instructor

Prof Devdip Purkayastha, Prof Rohan Chinchwadkar

Semester

Autumn ‘22

Course Difficulty

The course content wasn’t difficult but required religious efforts weekly. Assignment submissions were very important and you didn’t lose marks in them.

Time Commitment Required

Atleast 4.5 hrs a week including lectures

Grading Policy and Statistics

Lenient with 50% of class with 9+ and remaining with 7s and 8s

Attendance Policy

Expected 100% attendance

Pre-requisites

None required

Evaluation Scheme

25% Assignments
25% Mid Term Presentation
25% End Term Presentation
25% End Sem Exam

Topics Covered in the Course

Basics of building a start up - Customer Discovery, Customer problem & persona, Market sizing, Customer Value Proposition, Rapid prototyping, Go-to-Market & After-Market Plan, Supply Chain,Customer Channels, Accounting: Assets, Liabilities, Revenue, Costs, Cash Flows, Financial Statements: Balance sheet, Income - Cash flow - Equity statement, Time value of money; Financial Decision making, Startup Funding: Bootstrapping, Grants, Incubators & Accelerators, Angels, PE/VC, IPO Team

Teaching Style

We were to work on a startup in a diverse team of 5-6 members. All the assignments and presentations were to be done based on our start up idea. We were given sufficient time to finalize our idea with repeated discussions with the instructors.
The Mid term presentation was focussed on our idea, the feedback we received from customers, and also our future road map.
The End term presentation was mainly focussed on the company financials like revenue streams, 5 yr PnL, 5 yr Balance Sheet, etc.

Feedback on Exams

The EndSem was open book with ~40% of it based again on our startup. The rest was based on the case study discussed in class along with some MCQs.

Course Highlights

Entrepreneurship, Company Financials, Start Up Ideas, Start up journey

Review By: Keerthan Ramesh